I compared it to the fabrics that did have the count listed (one was listed as 10,one as 12 per cm) and I was pretty sure it was more than 10. So I bought some in 2 shades and now I'm trying to determine a definitive stitch count, but I'm not sure. I'm fairly certain its more than 10/25, but I've done 28 stitches and can't really fit those within 1 inch, though I'm wondering if that is just because it's stretched a bit inside the hoop.
There are two red threads in the edge that make it easier to count, and when I try that I do get to an exact 28 count inside an inch.

Is this the right way to figure it out? I would just like to know what I've bought before I started cutting it into too small a pieces! *shudder*